Tuesday, August 11, 2009

Mobile Marketing / 2009


Mobile Marketing has been a hot topic in the mobile arena. Even during the worst of the times, this is considered to be growing.











Couple of important takeaways :

Mobile as a marketing channel is showing increased acceptance and hence growing
Number of marketers looking to leverage mobile is on the rise


Mobile Marketing as a market segment itself is growing
Rise of different mobile channels - SMS, Widgets, WAP, Bluetooth, Voice etc